Why are medical journals so dull.

a dissertation on the prophylaxis and treatment, of the condition. Wrappers and Covers Their wrappings are drab and difficult to remove, so the journals accumulate on our desks in inconvenient piles and roll on to the floor. There is little incentive to make the effort of opening them. When opened they have a strong tendency to roll themselves up again. The covers are as drab as the wrappers. There is nothing on the cover to distinguish one copy from another or to titillate the clinical appetite. There is in